Articles

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  Customer identification key to experience shopping

  In the quest for delivering on experiential retail, stores have morphed into things resembling anything from amusement parks to living rooms. And while there is nothing wrong with that – it hasn't done much to personalise the experience.

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  PRE:MIND improves revenue management

  Although revenue technology has been around for decades it still supports less than 30% of hotels worldwide. Maybe this is a good thing because the travel industry as we knew it just changed.

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  Facial Recognition and Privacy Concerns

  It's easy to discuss whether we should be for or against using facial recognition as a widespread technology. There are benefits on a large scale, as well as definite downsides. At PRE:MIND we see one obvious issue: facial recognition is not within the individual's choice and as such the human loses all control of their own privacy.

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  Human-first interaction technology

  Today's consumers can access the world like never before. We can plan our trips through other traveller’s social media posts, and interact with companies around the clock.

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  Social progress calls for personalised experience

  During most of the 19th and 20th century, the upper class was a homogeneous group—they came from the same residential areas, attended the same schools, lived in one place their entire life, handed their businesses and wealth over to their sons and daughters.

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  Making your store a VIP destination

  Most average retailers will use location technology to map customer movements in their stores, place items where they're most likely to be seen and send offers, surveys, and ads at the right time. But that's far from enough.

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  Promises are cheap

  Hotel brands have the ability to make a real difference in the lives of customers, so...

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  Meaningful Loyalty

  Looking into the top lists of hotel loyalty programs in 2017, there is one common factor that begs the question:

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