PRE:MIND’s technology solution adds value to existing high-end customer loyalty programs by empowering a brand’s customer facing personnel to be more effective and to provide a greatly enhanced customer experience. Across the spectrum of key customer retention strategies PRE:MIND adds enormous enhancements.

PRE:MIND provides sales and customer services associates with a powerful mobile solution to build relationships, not just execute transactions. In order to dramatically increase customer retention by equipping them via mobile devices to communicate with clients respectfully and intelligently and from a position of deep customer understanding. For the 20% of customers that generate 70-80% of revenue, PRE:MIND helps the brand’s personnel to cultivate a human connection.

PRE:MINDs enables staff to share the customer profile transparently with the client and update their details and purchase history so that they can serve them better. This small and simple step earns the trust of clients and give valuable insights.

Reassign relationships

When sales or customer service professionals leave or are sick, PRE:MIND enables immediate and seamless reassignment of the relationship with the VIP. No longer will customers be frustrated when their favourite sales associate leaves the company or is not around. The customer is always transitioned to maintain a connection with the brand. When relationships are transitioned in a humanistic, honest way retention metrics rise.

PRE:MIND enables brands to cultivate tourist customer relationships as deeply as local relationships. In many brand locations today, especially in major international cities like Singapore where most of the revenue is concentrated, the percentage of buyers who are tourists is extremely high, often above 50%. Tourists are often treated as transient purchasers despite the fact that many have interest in purchasing from the brand again.

PRE:MIND gives brands what they need to leverage global online capabilities and stores in the customer’s home city to build lasting relationships, increasing revenue across the brand’s multi-channel global network.

Brand’s sales and customer service personnel are immediately alerted to a VIP entering the vicinity (store, VIP lounge, etc.) on their mobile device so they can be prioritised. On the device they can access the VIP’s photo for instant recognition as well as their personal details, preferences, and purchase history. They are thus empowered to provide a personal greeting and a fully informed customer experience that maintains the VIPs sense of exclusivity and reinforces their relationship with the brand. This enables more effective sales and customer service.

Merging online & offline personas

PRE:MIND’s backend allows brands to track all of their interactions with the VIP in one place - pulling in their online transactions and merging them with their offline transactions which can be directly updated to the CRM in the PRE:MIND interface